Brands hero
Brands
“Quality is our keyword”

We have a mission and a powerful legacy: to consolidate and enhance the Group's brands—brands with a well-earned reputation, long recognized for their product quality and customer satisfaction.

GUARESI: the world leader in harvesting machines for tomatoes and peppers. Since 1932, a benchmark for efficiency, agronomic expertise, and performance. In its sector, a symbol of Made in Italy—just like luxury sports cars, gourmet food, and high-end fashion.

HORTECH: #1 for over 30 years in machines for soil preparation, transplanting, and vegetable harvesting. Active in more than 60 countries, it stands for innovation, cutting-edge and eco-friendly technology, reliability, and outstanding after-sales service.

GRIM: in just 20 years, it has reached the top tier in self-propelled sprayers (for all crop types: cereals, wheat, barley, vegetables, tomatoes, rice, sunflower, corn, rapeseed, cotton). Known for its innovative solutions, craftsmanship, and high operational performance.

KULT: specialized in mechanical weed removal for vegetable growers, field crops, herbs, vineyards, and orchards. The German brand—technologically advanced and environmentally conscious—offers custom solutions, including AI-powered image recognition systems for weed identification.

TOSELLI: the historic company from Bologna has been designing and producing a wide range of mounted and trailed sprayers since 1969. The latest strategic addition to the Group, TOSELLI completes FYELD’s portfolio, establishing it as the true and only global leader in the vital High Value Crops segment, ready to take center stage in the global market.

Five leaders, five companies on the launchpad!